Digital Advertising Predictions

Digital advertising is a strategy to promote products online and is a huge part of the marketing industry. When looking into the future of digital advertising three trends have come to the forefront. Those trends are Social Media, Mobile Advertising and Artificial Intelligence (AI).

Social Media

“Social media is a computer-based technology that facilitates the sharing of ideas, thoughts, and information through virtual networks and communities. ” (Dollarhide, 2024) With social media currently being an effective marketing platforms for companies. Every business and company has now incorporated smartphones or tablets, making social media an indispensable component of their operations. Sites like YouTube, Instagram, and TikTok have now been a way that companies can advertise their products to potential as well as loyal customers. I predict that social media is going to be within the top 2 methods of marketing. As it continues to grow the direct exposure to the products.

Benefits

This list of benefits show the positive effect social media has when it comes to digital advertising. As social media allows you to reach a large audience, you can stay updated on all new things. Social media can build a brand.

• Increase Brand Awareness
• Decrease Marketing Cost
• Customer Insight
• Improved Customer Engagement

A strong and active social media community can help you increase the visibility and impact of your content and provide valuable insights and feedback that can inform your content marketing strategy. With it being easy affordable and effective in promoting a business.

Mobile Advertising

“Mobile marketing is promoting products via mobile devices, such as tablets and smartphones.” (Kenton, 2023) The world population utilizes digital gadgets. They are either making phone calls, searching the web, text messaging, or using it for some sort of online service. Mobile marketing flourishes with location-based marketing. Most companies now have a website that you can go to view product and have shipped to you along with having a storefront you can actually go to. There are mobile applications that can be added to make life easier. Take Walmart there is an app now in which you can literally place and pay for your order and then all you have to do is pick it up curbside. Mobile advertising and marketing will continue to become prevalent in the digital world. This will continue to be important.

Benefits

This list of benefits show the positive effect mobile advertising has when it comes to digital advertising. It can lead a customer’s higher engagement rate with a brand and is a relatively low investment.

• Cost effective.
• Personalization
• Localization
• Direct Communication

Reaching customers through their mobile devices have had a significant impact. A person can turn on their phone and what they are looking for can be right there. It creates a cohesive customer service experience.

Artificial Intelligence (AI)

Artificial Intelligent (AI) has “become the secret engine driving personalized ads, predictive analytics, customer experiences, and much more.” (Simon @ DMI & by Digital Marketing Institute, 2024) AI gives the insight into the customers behaviors by gathering data. This will help with more automations. As they continue to become more accessible and easier to use more companies will start to use them. Hence a lot of daily tasks will start to be created to so they can create content, help with customer service and support, gather more data for the pay–per-click advertising, and help create and send out more emails. AI will not be taking over for humans but will start to help save time and improve performance.

Benefits

This list of benefits show the positive effect for artificial intelligence has when it comes to digital advertising. It can help gain insight into customers behavior.

• Boost of productivity
• Increase return of investment
• Creates content.

With new AI tools coming in the market every day, artificial intelligence can help marketers job faster and smarter. It can also help companies meet new standards. Example with E-commerce: AI is helping business improve the e-commerce program.

The prospects for digital advertising in the future are highly promising. While reflecting on new and old trends for this see nothing but growth. Technology is always going to continue to advance and digital advertising is a part of that technological world. Over the years I see nothing but growth and more advancement.

Reference

Dollarhide, M. (2024, February 23). Social Media: Definition, Importance, Top Websites & Apps. Investopedia. https://www.investopedia.com/terms/s/social-media.asp
Kenton, W. (2023, February 27). Mobile Marketing: Definition, how it works, and examples. Investopedia. https://www.investopedia.com/terms/m/mobile-marketing.as
Simon @ DMI & by Digital Marketing Institute. (2024, February 6). AI in Digital Marketing – The Ultimate Guide. Digital Marketing Institute. https://digitalmarketinginstitute.com/blog/ai-in-digital-marketing-the-ultimate-guide